Photography Branding Tips: Creating a Logo

One of the first steps to launching a successful photography business is establishing a carefully thought out brand identity for your studio.  Once you’ve fully explored the personality, target, and goals for your business, distilling these ideas into one single graphic that effectively communicates your brand in different sizes and different mediums is a large, but critical task. How do you create something original that will stand out from the clutter?

clickbooq’s own brand exploration took many months of brainstorming name ideas, visual concepts, and revisions. We chose the mobius loop because it’s a graphical representation of the infinite possibilities we hope to provide our users for creating and updating their websites. And the hot pink color is a nod to the non-conventional. Many photographers find using their own name is simple and effective, while others will pick a name in keeping with their brand identity.

Although most photographer logos are based on text rather than icons, the variation in typography is vast. Fonts range from the conventional fonts, like the ones your browser defaults to, and whimsical, novelty fonts. Choose a font that is appropriate for your target, whether you shoot corporate head shots or family portraits – tailor it for your audience.

Barneys New York uses a traditional, serif font.
Whimsical, handwritten font for Chick-fil-a.

If you are combining two fonts in your logo, make sure there is enough contrast between the two. It’s a bit like putting together a fashionable outfit – when matching colors you don’t want to wear two shades of blue that don’t quite match. You can explore sites like Font Squirrel, which offers free and low-cost fonts.

A few notes on font terminology:

– Fonts can be either Serif fonts or Sans-Serif fonts (without serifs). Serifs have little “feet” at the ends of the letterforms.

Google recently updated their logo from a Serif font to a new Sans Serif font.
New Google logo - see there are no little feet at the ends of the letter forms?

– Fonts also come in a a variety of weights – the thinness of the lines and curves ranging from Light, Regular, Bold, etc.

– Fonts can have options for cuts, which is the spacing and slant of the letter forms, such as italic and condensed

There is an excellent article on Before&After magazine’s website about creating logos from letters with dozens of suggestions for creating a logo using your initials. Whether you link letters with shared or identical strokes, add crossbars, or interlock them, this article provides plenty of ideas for creating your logo.

While we are a big proponent of do-it-yourself, there are also services out there that can help create your logo for you. For $299, Logoworks will have two designers present you with 4 logo concepts and 2 rounds of revisions. Our designers are also on hand to give you suggestions.

As you work towards a cohesive and well-thought out brand identity and logo, you have the option to type in a simple text-based Logo from clickbooq’s selection of fonts in the Design Editor.

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