Of all the social media networks, Instagram is one of the most widely used and accessible to photographers. And unlike Facebook, every post will actually show up in your followers’ feeds, greatly increasing the chance that your images will be seen. To build your following on Instagram, take a few moments to plan your strategy.… Continue reading Instagram 101 for Photographers
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Create a blog board
You may have noticed a lot of photography blogs use photo collages in their posts. This is an easy way to display multiple images at once from one session in a visually interesting format and can save you time when you use a blog board template or create your own custom collage templates. Blog boards… Continue reading Create a blog board
SEO for Photographers: Optimize your site with Single Images
Did you know every photograph you post to your portfolio website can help maximize your site’s search engine rankings? However, like everything with search engine optimization, there is a right way and a wrong way to optimize. Although online portfolio sites typically don’t have a lot of text because they are largely image-based, this doesn’t… Continue reading SEO for Photographers: Optimize your site with Single Images
Grow your photography business with referrals, reviews and testimonials
Did you know the best source for NEW clients are your existing clients? You might think drumming up new business means marketing to people who aren’t aware of your photography studio and then convincing them to hire you. But the truth is, it’s far easier to bring in new clients through referrals from current clients.… Continue reading Grow your photography business with referrals, reviews and testimonials
New Feature: Built-in Blogging Platform
What is the number one way to build an audience and boost your site’s SEO? Blogging! Search engines love fresh content and blogs make it easy to create a steady stream of new, relevant content. Plus, clients want to see your latest work, what you’re shooting TODAY. But often you’re not ready to add images… Continue reading New Feature: Built-in Blogging Platform
Photography Branding Tips: Creating a Logo
One of the first steps to launching a successful photography business is establishing a carefully thought out brand identity for your studio. Once you’ve fully explored the personality, target, and goals for your business, distilling these ideas into one single graphic that effectively communicates your brand in different sizes and different mediums is a large,… Continue reading Photography Branding Tips: Creating a Logo
New HTML5 Website Platform Launched!
“It’s a new dawn. It’s a new day. It’s a new life. For me. And I’m feeling good.” – Nina Simone Today we are announcing the public launch of clickbooq v3! We are calling it “v3” to differentiate it from the previous system, but don’t be fooled by the name. This not simply a new “version”… Continue reading New HTML5 Website Platform Launched!
The 4P’s of Marketing Your Photography Business
When it comes to marketing your photography business, follow what marketers have been using for decades to sell their products, the 4Ps. This marketing mix – Product, Price, Place, and Promotion – are the four pillars to starting or expanding your business. As a photographer you aren’t necessarily trying to push product off the shelf,… Continue reading The 4P’s of Marketing Your Photography Business
5 Money Saving Tips for Photographers
With the Tax Return deadline looming, now’s a good time to take stock of your financial outlook and find ways to trim your taxes and lower your business expenses. Here are 5 steps to take now to save your hard earned cash and cut your taxes. 1. Maximize your tax write offs First off, hire… Continue reading 5 Money Saving Tips for Photographers
Top 3 Professional Photographer Organizations
Just as no man is an island, professional photographers need a community where they can openly exchange advice or ideas, and commiserate when dealing with a tough client or a creative block. By joining a professional organization dedicated to photographers, you can meet others who love photography and live by it, while reaping the benefits… Continue reading Top 3 Professional Photographer Organizations