Many photographers dread the idea of self-promotion, but neglect this important part of your business and your work will suffer. If you don’t seize the opportunity to showcase your achievements, you’re missing out on potential customers. Always ask your clients for feedback and don’t be afraid to share their comments on your testimonials page (with… Continue reading Self-Promote Your Portrait Studio

Ah, the ever promising email newsletter.  What exactly is a newsletter, though?  And why is it important to have one?  In this day and age, having a newsletter is a necessary component  for your business’s web marketing campaign. There’s some key steps you should consider when setting up a successful email marketing campaign.  Among them… Continue reading Making The Most Of Your Newsletters

Professional Photographers of America (PPA) recently held their annual Imaging USA event in San Antonio, Texas.  As described by their website: Major components of Imaging USA are the Imaging EXPO tradeshow; several all-inclusive parties; and presentations by some of the biggest names in the photographic industry. Imaging USA’s renowned educational classes are geared to improve… Continue reading Trade Shows & Industry Events For Photographers

Did you know the most popular month to get engaged is December? And the most popular month to get married is June? That means between now and before wedding season hits full swing, you’ve got to make sure your studio, website and marketing are all poised for action. With the new year, you should also… Continue reading Wedding Photographers – Get a jump on Summer Weddings

With the Internet era fully entrenched in web 2.0, SEO, and social networking/marketing, businesses often overlook the invaluable realm of traditional marketing. Here’s a quick look at some ways you can keep traditional marketing strategies in the fold for 2011. 1. DEFINE YOUR MARKET First off, it is important for any business to define their… Continue reading Three Easy Steps to Traditional Marketing for Photographers